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Cell phone carriers which you are sending messages to have their own internal spam detection and spam filters. When a message triggers a carrier's spam filter, the carrier may choose to automatically reject that message. In that case, the message will not be delivered. Unfortunately, there is nothing that Connection Card Pro (or any other text message provider) can do to prevent this from happening. Each carrier is different and carriers do not publish their spam filter rules. However, here are a few tips on how to avoid triggering carrier-level spam filters.
Using dynamic keywords when sending a text message in Connection Card Pro allows you to type the message once and send a personalized version to many recipients. Simply adding the recipient's first name can often be enough to prevent a message from being flagged by spam filters. This is because when a carrier sees the exact same message coming into it's network to multiple recipients at the same time, it assumes it is spam. Personalizing it makes it unique.
Send relevant content that matches the interests and expectations of your recipients. Avoid sending too many messages within a short period, as high frequency can lead to complaints and increased spam filter scrutiny. Balance your messaging frequency to keep your audience engaged without overwhelming them.
Regularly monitor delivery status in the SMS Logs. When you notice a number of messages getting flagged as spam, re-examine your message to see what you can change in future messages to avoid triggering spam filters.
Steer clear of using language and elements commonly associated with spam. This includes excessive use of capital letters, exclamation points, suspicious links, and trigger words like "free," "win," or "urgent." Craft clear and concise messages that convey value without appearing deceptive.
Messages riddled with grammatical errors and spelling mistakes are often flagged as spam because they reflect a lack of professionalism and can be indicative of scam attempts. Always proofread your messages before sending them to ensure they are free of errors. Even intentionally misspelling a word will trigger a spam filter. Remember, the spam filter is a computer, it does not understand your intentions. Well-written messages not only avoid spam filters but also enhance your credibility and professionalism.
Including links to websites in your messages can be a double-edged sword. While they are often necessary for directing recipients to your website or landing page, suspicious or obscure links can trigger spam filters. Avoid using URL shorteners like bit.ly or goo.gl, which can obscure the final destination of the link and raise suspicions. Many carriers will outright block links from some of the common link shorteners. Instead, use clear, descriptive URLs that indicate the destination, such as "Visit our site at www.yourcompany.com for more details."
Always include a clear and easy-to-use opt-out mechanism in your messages. This not only complies with regulatory requirements but also helps maintain the quality of your subscriber list. When recipients can easily unsubscribe, it reduces complaints and negative feedback, which can impact your sender reputation. Connection Card Pro handles "STOP", "START", and "HELP" keywords automatically, but it is always helpful to occasionally include "Reply STOP to unsubscribe." in some of your messaging.
Be sure to always identify who is sending the message in the first message being sent to any recipient. Make sure they can clearly tie the number back to your organization by including your organization's name in the first message and occasionally including your organization's name in future messages. Recipients who have not received messages from you will see an unfamiliar number texting them, and will not know the number belongs to your organization unless you identify yourself.
Make sure the content of your messages and the links you include are of high quality, high value and relevant to the recipient. Messages that appear spammy or sales-y will trigger spam filters or cause complaints, they'll also turn off your recipients to your organization. This not only annoys your recipients but also makes it more difficult to communicate with them.